Experts are quick to warn against falling prey to overblown expectations. In most cases, AI is helping run things more efficiently instead of replacing human jobs.
Inventory management, personalized marketing, and customer service are just the tip of the iceberg when it comes to AI use
Leaders like Scott Price (DFI Retail Group) emphasized that AI helps in delivering personalized customer experiences, making it essential for companies.
Moonpig's Georgina Smallwood warned against using AI for unethical uses, such as invading privacy, thereby alarming consumers.
Elsa Pedro do Souto (Mars) raised the concern about AI’s environmental impact and questioned whether it is advisable to run after automation in every aspect of business.
Catherine Brien from AlixPartners made it clear that AI should play a supporting role and companies should not base their entire strategy on it.
Pilot Ventures’ Ken Pilot put the onus on human creativity, explaining that while AI can generate countless design options, it still needs a human guiding hand.