Who’s Who Ltd is blending innovation and craftsmanship in modern knitwear
Who’s Who Ltd, established in 1978, is a fully vertical, SEDEX-approved knitwear manufacturer operating from a state-of-the-art design and sampling facility in Leicestershire, with production partners in Romania and Turkey.
With over 40 years of expertise, advanced Stoll CMS machinery, a full in-house design team, and a strong focus on speed to market, ethical standards, and sustainable yarns, Who’s Who Ltd continues to stand out as a reliable and forward-thinking supplier in the international fashion market.
In an exclusive interview with Fibre2Fashion, Director Michael Kler outlines how Who’s Who Ltd has strengthened its focus on innovation, sustainability, and craftsmanship, emphasising responsible sourcing, advanced technology, and the evolving opportunities and challenges in modern textile manufacturing.
How has Who’s Who Ltd evolved its design and textile philosophy since its inception?
Since its inception, Who’s Who Ltd has evolved its design and textile philosophy by combining creativity, innovation, and sustainability.
The company has shifted from a purely aesthetic focus to a holistic approach that values quality, functionality, and environmental responsibility—using advanced techniques, responsibly sourced fabrics, and sustainable practices such as solar energy and reduced lead times.
How do you ensure the quality and longevity of the fabrics used in your collections?
We ensure fabric quality and longevity through careful sourcing, lab testing, and strict quality control. All fabrics are tested for shrinkage, colourfastness, and durability, and our QA team monitors every stage of production to maintain consistent, long-lasting quality.
What role do local, or artisanal textile techniques play in your brand’s identity?
At Who’s Who Ltd, local and artisanal techniques are central to our identity. By incorporating hand-finishing, intricate knit structures, and locally inspired designs, we preserve traditional craftsmanship while adding authenticity and distinctiveness to our collections.
How do you balance innovation in textiles with maintaining classic design aesthetics?
At Who’s Who Ltd, we merge textile innovation with classic design by using modern, sustainable fabrics and advanced techniques while preserving timeless silhouettes and refined details. This helps us create garments that feel contemporary yet retain the elegance and enduring appeal our customers value.
Could you share how sustainability influences your textile sourcing and production decisions?
At Who’s Who Ltd, sustainability shapes our sourcing and production. We prioritise eco-friendly materials, responsible suppliers, and waste reduction, ensuring durable, high-quality garments made with care for both people and the planet.
What key factors guide your selection of fabrics and materials for new collections at Who’s Who Ltd?
At Who’s Who Ltd, fabric selection is guided by quality, sustainability, and versatility. We choose materials that offer durability, comfort, and aesthetic appeal, ensuring each collection reflects our brand’s standards and timeless style.
What challenges do you face in sourcing ethical or traceable fabrics for your collections?
At Who’s Who Ltd, sourcing ethical and traceable fabrics presents challenges such as limited availability and higher costs. Despite this, we remain committed to working with responsible suppliers to ensure our collections reflect both quality and sustainability.
How does seasonality affect your textile selection and development process?
At Who’s Who Ltd, seasonality guides our textile selection and development. We adapt fabrics, weights, and finishes to suit seasonal needs while ensuring each collection maintains our signature quality, comfort, and timeless style.
Are there any new fabric technologies or blends you are currently exploring?
We are exploring innovative fabric technologies and sustainable blends that enhance comfort, durability, and performance, while staying true to our brand’s timeless style and quality standards.
How is the textile industry adapting to the growing demand for sustainable and circular materials?
The textile industry is increasingly embracing sustainable and circular materials, and at Who’s Who Ltd, we integrate these innovations into our collections by prioritising recyclable fabrics, eco-friendly production, and designs that promote longevity and responsible consumption.
What innovations in fibre technology are currently shaping the future of textiles?
Innovations in fibre technology, such as sustainable bio-based fibres, performance-enhancing blends, and recyclable materials, are shaping the future of textiles.
At Who’s Who Ltd, we incorporate these advancements to create high-quality, durable, and eco-conscious garments aligned with our commitment to timeless style and sustainability.
How is digitalisation influencing textile design, production, and supply chains today?
Digitalisation is transforming textile design, production, and supply chains by enabling precise design visualisation, efficient manufacturing, and real-time tracking.
At Who’s Who Ltd, we leverage these technologies to enhance quality, improve efficiency, and ensure timely delivery while maintaining our commitment to craftsmanship and timeless style.
What do you see as the biggest challenges and opportunities for textile manufacturers in the next decade?
The next decade presents manufacturers with the dual challenge of meeting growing sustainability demands while maintaining quality and innovation.
At Who’s Who Ltd, we view this as an opportunity to lead through eco-conscious materials, advanced production techniques, and timeless designs that balance performance, style, and responsibility.
