| Middle Eastern and African Countries Emerge as Europe’s Next-Door Apparel Hubs

Key Takeaways

• European fashion brands are diversifying sourcing to nearby MENA and African hubs for faster lead times, tariff-free access, and reduced risk.
• Morocco, Tunisia, and Egypt lead this shift, supported by Kenya, Jordan, and Ethiopia.
• Trade agreements and improving cost structures make these regions vital for Europe’s sustainable and resilient apparel supply chain.