Drawing design inspiration from the forest moon’s lush terrain and Columbia’s Pacific Northwest roots, the collection reimagines iconic looks from the film, including Han Solo’s trench coat, Luke and Leia’s camouflage ponchos, and the Rebel troop uniforms. Each piece features story-driven elements such as camo prints inspired by the attire worn by the Rebels on Endor, Rebel Alliance insignias, and incorporates key Columbia technology like custom Omni-Heat Infinity linings that capture the adventure and spirit of the Battle of Endor.
The marketing campaign stars Billie Lourd, known for her role as Lieutenant Connix in the Star Wars sequel trilogy and daughter of Carrie Fisher, who played Princess Leia Organa in the Star Wars films. Lourd modeled the collection among the California Redwoods, joined by her own children wearing Ewok-inspired fleeces.
“Finding new ways to honor my mom’s legacy in the Star Wars universe is something that means so much to me,” said Lourd. “Columbia did such a beautiful job incorporating the 'Battle of Endor' into this collection. Getting to wear the iconic pieces they created and getting to have my family bring that story to life for fans was an incredibly special experience and a memory I will cherish forever.”
Each design in The Endor Collection includes thoughtful easter eggs crafted to make fans feel part of General Han Solo’s strike team on Endor. Some examples include the planetary coordinates of Endor, secret messages in Aurebesh, and storytelling patches inspired by details from the Battle of Endor mission.
“Our Star Wars collaborations are an annual highlight, and our teams have a blast trying to outdo our previous collections,” said Matt Merriman, Vice President of Global Brand Development, Partnerships and Licensing at Columbia. “This year, we were thrilled not only to create a line so connected with the Redwoods and the Pacific Northwest, but it’s been especially meaningful to have Billie at the center of our efforts, celebrating her mother’s iconic role as Princess Leia."
Collection Highlights:
The collection also features layering pieces, premium shirts, headwear, and mission-ready accessories like a cargo backpack, quilted blanket, and water bottle sling.
Adult apparel is available in unisex sizes XXS to XXL, with select styles offered in extended sizing from 1X to 6X. The Ewok Fleece collection includes options in youth, toddler, and infant sizing.
Fibre2Fashion News Desk (RM)